Is Public Relation missing in Assam Cricket?
Public Relations and Cricket are two different things, but Public
Relation in Cricket is the need of an hour for Assam Cricket. Cricket is a
widely played sport in India, we have been playing it much before our
independence as well. India played the first test cricket in 1932, which means
15 years before the independence but there are a few states in India that lacks
the intensity to develop a cricketer who can represent the nation. Assam is one
of them, there are players who have
represented the state in Ranji Trophy, represented East Zone and various other
National tournaments. Then why not the national side?
Public Relations play an important role to develop an image
of any particular brand or organization. If we think of those state in India
who has done excellence in Cricket, the states which will always remain in the
top of our mind are Maharastra, Delhi, Tamil Nadu, Karnataka, Punjab etc. It’s
not because those state has produced legends like Sachin Tendulkar, Virat
Kohli, Krishnamachari Srikkanth, Rahul Dravid, Kapil Dev, Yuvraj Singh etc. It’s
because they have been doing good enough to continue the image of being
superior. Just imagine a state like Maharashtra
has 3 teams which represents in Ranji, but at times it get difficult to frame a
playing 11 for a state like Assam. I won’t blame the association as well as the
administration for the failure; I rather think that Assam Cricket Association
needs to think out of the box to promote their players.
If I take a recent case of Assam Cricket, Riyan Parag
represented India U-19 and won the world cup under the leadership of Prithvi
Shaw. Riyan contributed both with the ball and bat, but the young all rounder
was not even in the minds of any of the eight IPL franchise when they were
building their core team. U-19 stars like Prithivi Shaw, Subman Gill, Kamlesh
Nagarkoti, Shubham Mavi, Manjot Kalra got an opportunity to play in the IPL but
this was not in the case of Riyan. Former Assam Ranji Captain Abu Nechim
represented Mumbai Indians and Royal Challengers Bangalore but the
opportunities that were given to him weren’t enough to prove his worth. What do you think Assam Cricket Association
should do in this matter? Or do you
think players will have to start building their own image in front of the
selectors?
Why Public
Relations for a Cricketer?
PR is necessary for a cricketer because a cricketer cannot
blow his own trumpet, there has to be someone who will keep on talking about
his performances and keep on getting coverage’s in the media. Here are a few things
a strong PR team can do for an athlete.
·
Get them recognized for doing the right thing.
·
Build a solid plan and help them understand that
true PR strategy involves more than pure publicity tactics. Building brand
presence requires a lot more than "red carpet appearances" and
"photo ops."
·
Effectively manage them through crisis
situations.
·
Teach effective strategies for getting media in
their corner, as well as proper interview techniques.
·
Build and execute an effective social media
strategy and enable athletes to engage their fans and other key communities in
the right way, while building a strong following via the right social media
vehicles.
·
Manage their online and "offline"
reputation, what they do "off-the-field," meetings with sponsors,
media interviews, public appearances, etc.
To sum up, I would like to add
that there are some athletes who just don’t get enough credit; their
contribution needs to be highlighted as well. Here a Public Relation Officer
plays a vital role. So does in the case
of Assam Cricket Association, who needs to understand the importance of the
publicity which their players requires, as cricket is not just about scoring
runs and winning matches these days.
Subhankar Banerjee
Founder & Director
Seven Sense Communication
9706494608
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