SubhankarBanerjee7

Assam Cricket Team is all set to travel to Sri Lanka for their first ever International tour. Team Assam will be travelling on 22 nd of August, 2018 to play against a few teams of Sri Lanka. The 17 days long tour will have 4 One Day Matches and 4 Two day matches. The Captain of the one day team will be Sivsankar Roy and the Two days matches will be lead by Amit Sinha. Former Assam Cricketer Syed Zakaria Zuffri who is also the present head coach of the team said, “Before the start of the domestic seasons it’s good to play few practice matches. And if the opponent is tough, nothing like it. This tour will help the boys to nurture their skill, mental toughness, and they will get a good exposure internationally.” Former Captain, Zakaria Zuffri who was also one of the best Wicket keeper batsmen of Assam Cricket team has full confidence that his team is going to perform well in the tour. The team is also filled up with a few star players like Sivsankar Roy, Amit Sinh...

Public Relations and Cricket are two different things, but Public Relation in Cricket is the need of an hour for Assam Cricket. Cricket is a widely played sport in India, we have been playing it much before our independence as well. India played the first test cricket in 1932, which means 15 years before the independence but there are a few states in India that lacks the intensity to develop a cricketer who can represent the nation. Assam is one of them,  there are players who have represented the state in Ranji Trophy, represented East Zone and various other National tournaments. Then why not the national side? Public Relations play an important role to develop an image of any particular brand or organization. If we think of those state in India who has done excellence in Cricket, the states which will always remain in the top of our mind are Maharastra, Delhi, Tamil Nadu, Karnataka, Punjab etc. It’s not because those state has produced legends like Sachin Tendulkar, V...

Media monitoring is one of the most essential part of Public Relations and Social Media. Monitoring the media helps you understand what the impact of your company has on your customers and the public. Monitoring media can help analyse all aspects of your company’s media image, and can help you obtain headlines and stay on top of the news in your industry. You can discover what works, what isn’t working, and exactly what your customers are saying. Many companies ignore media monitoring until something negative occurs or the reputation starts to get out of control in a negative way. In Social Media, the landscape has undergone a huge transformation in the last couple of years. Brands have gradually increased awareness regarding the importance of monitoring what their target audience says about them in the online environment. From a PR perspective, social media has always been perceived as an amazing tool of free publicity that allows direct communication with the target audie...

The Bengali Language Movement in Barak Valley, Assam was a protest against the decision of the Government of Assam to make Assamese the only official language of the state even though a significant proportion of population were Bengali-speaking. In the Barak Valley, the Bengali speaking population constitute majority. The main incident, in which 11 people were killed by State police, took place on 19 May 1961 at Silchar railway station. In April, 1960, a proposal was raised at the Assam Pradesh Congress Committee, to declare Assamese as the one and only official language of the state. Tensions ran high in the Brahmaputra Valley, where mob violence broke out. The violence reached its peak between July and September, during which an estimated 50,000 Bengali Hindus fled the Brahmaputra Valley and arrived in West Bengal. Another 90,000 fled to Barak Valley and other regions of the North East. On 10 October 1960, Bimala Prasad Chaliha, the then Chief Minister of Assam presented a bill...

What is PR? : If I describe Public Relations I would say, Public relations is the practice of managing the spread of information between an individual or an organization and the public. It is also known as the science of image building for an individual, organization or corporate. When do you need PR? : Public Relation is used basically to develop clean and good image in the eyes of the Public, but the real challenge of PR comes when your client is in a crisis situation. PR person acts as a mouthpiece for the organization during such situations.  Where do you need the help of PR? : “If I was down to my last dollar, I would spend it on public relations” This quote by Bill Gates explains the importance of PR. PR is not only used to disseminate information,  PR can be also used as a investment for the organization. Though the return of Investment can’t be seen, but you can feel it. PR can act as weapon to bring back the lost glory. Who are your Clients? : ...

The Indian Premier League started in the year 2008, none anticipated this to be a grand success, in just 10 years IPL is not anymore a tournament, it has become a yearly festival. The beauty of IPL is that we can see players from different countries playing with each other and team mates playing in different franchises. If you look at the geographical aspect of IPL, you will be amazed to see that people are playing for franchises which are not actually their home team and gradually that location has become their second home. Only in IPL where you can see a South Indian captaining a North Indian team and a North Indian who is leading an East India based franchises. Lets look at this closely in the upcoming IPL 11. ·       MS Dhoni, a boy from Jharkhand East India is not only the captain of Chennai Super King, he is the heartbeat of the people of Chennai ·          Dinesh Kartik from Chennai will be leading the team of Bongs...

Social Media is a communication tool that started from websites, presently we have mobile applications for almost all the Social media platforms. The basic motive was to help people to stay connected socially, but with the change of time social media has become an effective tool for marketing. Almost all big or small business has their social media platforms which keep on posting and updating about the services and product they offer. Not only business Social media has become a tool for all the political parties, government department as well, with the help of Social Media they try to promote their ideologies and try to inject the minds of people with their agenda. In business, Social Media is not only limited to Facebook, the uses of Instagram, Twitter, Snapchats , LinkedIn etc has also increased tremendously. Social media plays a vital role because of the following reasons ·          Social Media is not so expensive in comparison to traditional...